What is SMS Text Messaging? SMS, short for Short Messaging Service, is actually a text message service that allows short messages of generally no more than 160 characters long, to be sent to, and transmitted from a mobile phone. Cellphones and the usage of SMS, are having an un-deniable effect on our daily lives and the methods we use to conduct business. The fact that SMS offers a tremendous chance for companies to have interaction with their customers, is not actually well known.
Consider these figures. The text sms reported that throughout the uk alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In america, according to the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages has grown from 930 million per month in 2002, to 1.2 billion monthly in 2003. Recently, in the Philippines, SMS Messaging played a significant role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent a lot more than 5 billion texts. Considering, Australia’s population is simply around 20 million, this really is extraordinary. Popular reality Television shows like Australian Idol, Big Brother, Dancing with the Stars, American Idol, as well as others, use SMS technology to produce millions of dollars of revenue directly from the SMS votes which will be used to determine the winners.
During the last few years, SMS Messaging has evolved into the most common service inside the mobile data area. Also, when response rates, interactivity and price to implement, are viewed, SMS marketing is without a doubt the most famous marketing method. SMS is actually a high-response-rate way of communication, which will help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based upon current growth figures, SMS Messaging will end up an ever increasingly important component later on marketing communications.
Since there is a charge for sending SMS messages, they nearly always reach the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. What this means is, even if the recipient is not immediately offered to receive them, or if perhaps the phone is powered off or from range, messages are able to be delivered in the next opportunity. This high rate of deliverability makes SMS Messaging the very best way of communication available.
There’s nothing more irresistible, compared to tone of your in-coming SMS message to the user anticipating, perhaps, an individual message from the friend. This reason alone nearly always guarantees the SMS message which you send, is going to be read.
Around 2,500 mobile phone-users inside the town of Lulea, Sweden, volunteered to get SMS messages of special offers from 150 local organizations. The volunteers were sent an SMS for a well known fast food outlet’s burger offer, 25 % in the targeted users took up the offer.
A small club planning to improve their patrons during slow nights during the week, decided to run theme nights. Having committed to maintaining a database in the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the text message. This was done the night time ahead of the event. The promotion was successful with 29% of these sent the SMS message, trying out the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived at your location, the supervisor would text a keyword and an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This procedure was repeated at the conclusion of the day as officers left. The whole timesheet collection process, that used to occupy to 2 days, was almost entirely eliminated. Further, because this process automatically updated the administration database, accuracy and prevention of loss in data was ensured.
A software service provider for media and advertising agents doing work in film, television and photography, desired to provide casting agents a quicker and more efficient approach to finding out if their artists were readily available for castings. This provider leads the market in casting solutions by combining, Web and SMS technology. All casting job facts are applied for a database, and then queried for artist matches based upon set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are only entered once, personalized, and sent to all the relevant artists. When received, the artist simply replies using a yes or no. Since the message is received on the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is important in Marketing. SMS marketing assists you to directly interact with customers and provides an expense-effective way of data collection. Many leading companies have included this medium inside their marketing strategies, and consequently, the quantity of companies using SMS is growing rapidly. A significant component of using SMS as a marketing tool is a client database. This database needs to be maintained with some other relevant customer and contact information and of course should contain a valid cellular phone number. If applicable for your area, ensure that you are able to personalize your SMS messages keeping nwmzqs names within your database.
Perhaps the most vital factor when settings up an SMS campaign. Make certain your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of any member opt out process will also assistance to avoid legalities.
Ensure your marketing is relevant to your target. The relevance in the message is important for fulfillment. Can the recipient view a real and tangible help to the message? Or even, brand damage could result. Limit SMS messages to not more than 160 characters. Focus your message on benefits and don’t ramble. If messages are more than 160 characters, another SMS must be sent. Avoid this. As well as doubling the price, the recipient could be irritated and discard the whole message.
SMS Messaging is an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to obtain information for precisely targeted future promotions. Keep to the tried and proven techniques of database marketing Standard database marketing strategies and principles, as utilized by other marketing mediums, are what SMS Messaging requires. The marketing database needs to be dissected by various factors as required by particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.